V47 brand launch goddess laine buday ps bank
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Sunday, May 16, 2010
Revised 20 yr goddess laine buday public version
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Revised 20 yr goddess laine buday public version
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Monday, January 25, 2010
How to Think like Leonardo Da Vinci: Seven Steps to Genius Every Day by Michael J. Gelb
1. Curiosità : An insatiably curious approach to life and an unrelenting quest for continuous learning.
2. Dimostrazione: A commitment to test knowledge through experience, persistence, and a willingness to learn from mistakes.
3. Sensazione: The continual refinement of the senses, especially sight, as the means to enliven experience.
4. Sfumato (literally means, "going up in smoke"): A willingness to embrace ambiguity, paradox, and uncertainty.
5. Arte/Scienza: The development of the balance between science and art, logic and imagination. “Whole-brain” thinking.
6. Corporalitá: The cultivation of grace, ambidexterity, fitness, and poise (capitalizing on the mind-body connection).
7. Connessione: A recognition of and appreciation for the interconnectedness of all things and phenomena. Systems thinking.
It was Leonardo Da Vinci who said:
- "The love of anything is the fruit of our knowledge of it, and grows as our knowledge deepens."
- "Patience protects from insult as clothes protect from the cold."
- "He who walks straight seldom falls."
- "Ask advice of him who governs himself well."
Think out of the box. Look at an issue from different perspectives. Ask counsel and read a lot of books. Don't forget to throw in a lot of hard work, too. Take risks and ask for God's wisdom in dealing with a problem.
Monday, January 18, 2010
Don't Worry, Be Happy: 7 Secrets to Achieve your Dreams and Enjoy Great Happiness Today by Bo Sanchez
Secret #1: Happy People Create Their Destiny
Secret #2: Happy People Like Themselves a Lot
Secret #3: Happy People Nurture Connections
Secret #4: Happy People Find Delight Everywhere
Secret #5: Happy People Embrace Change
Secret #6: Happy People Trust Deeply
Secret #7: Work Your Life Purpose Daily
8 Secrets of the Truly Rich by Bo Sanchez
Secret 1: Be Totally Responsible for Your Success
Secret 2: Enlarge Your Psychological Wallet
Secret 3: Get Rid of Crazy Religious Beliefs
Secret 4: Be Completely Committed to Your Dreams
Secret 5: Raise Your Financial I.Q.
Secret 6: Ride Something to Wealth
Secret 7: Have a Bias for Action
Secret 8: Win in All Areas
Monday, January 11, 2010
Chapter 8: Market Segments and Targets
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Chapter 8: Market Segments and Targets
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Ch8 Identifying Market Segments and Targets
1. Target marketing includes three activities: market segmentation, market targeting, and market positioning.
2. Mass marketing is when seller engages in the mass productions, mass distribution, and mass promotion of one product for all buyers.
3. We can target markets at four levels (micromarketing):
a. Segments
b. Niches
c. Local areas
d. Individuals
4. Consumer characteristics and consumer responses are the two bases for segmenting consumer markets. The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioural.
5. Business marketers use all these variables along with operating variables, purchasing approaches, and situational factors as their bases for segmenting business markets.
6. Roger Best proposed the seven step approach in the segmentation process, also known as the “needs-based market segmentation approach”: (a) Needs-Based Segmentation, (b) Segment Identification, (c) Segment Attractiveness, (d) Segment Profitability, (e) Segment Positioning, (f) Segment “Acid Test”, and (g) Marketing-Mix Strategy
7. To be useful, market segments must be measurable, substantial, accessible, differentiable, and actionable.
8. A firm must evaluate the various segments and decide how many and which ones to target: (a) a single segment or single-segment concentration, (b) several segments or selective specialization, (c) a specific product or product specialization, (d) a specific market or market specialization, and (e) the full market or full market coverage. If it serves the full market, it must choose between differentiated and undifferentiated marketing.
9. Firms must also monitor segment relationships and seek economies of scope and the potential for marketing to super segments. Companies should be cautious about over segmenting their markets. If this happens, they may want to turn to counter segmentation to broaden the customer base
10. Marketers must develop segment-by-segment invasion plans and choose target markets in a socially responsible manner at all times (ethical choice of market targets)
Elaine R. Buday (December 01, 2009)
1. Target marketing includes three activities: market segmentation, market targeting, and market positioning.
2. Mass marketing is when seller engages in the mass productions, mass distribution, and mass promotion of one product for all buyers.
3. We can target markets at four levels (micromarketing):
a. Segments
b. Niches
c. Local areas
d. Individuals
4. Consumer characteristics and consumer responses are the two bases for segmenting consumer markets. The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioural.
5. Business marketers use all these variables along with operating variables, purchasing approaches, and situational factors as their bases for segmenting business markets.
6. Roger Best proposed the seven step approach in the segmentation process, also known as the “needs-based market segmentation approach”: (a) Needs-Based Segmentation, (b) Segment Identification, (c) Segment Attractiveness, (d) Segment Profitability, (e) Segment Positioning, (f) Segment “Acid Test”, and (g) Marketing-Mix Strategy
7. To be useful, market segments must be measurable, substantial, accessible, differentiable, and actionable.
8. A firm must evaluate the various segments and decide how many and which ones to target: (a) a single segment or single-segment concentration, (b) several segments or selective specialization, (c) a specific product or product specialization, (d) a specific market or market specialization, and (e) the full market or full market coverage. If it serves the full market, it must choose between differentiated and undifferentiated marketing.
9. Firms must also monitor segment relationships and seek economies of scope and the potential for marketing to super segments. Companies should be cautious about over segmenting their markets. If this happens, they may want to turn to counter segmentation to broaden the customer base
10. Marketers must develop segment-by-segment invasion plans and choose target markets in a socially responsible manner at all times (ethical choice of market targets)
Elaine R. Buday (December 01, 2009)
Chapter 8 Word: Market Segments and Targets
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Chapter 8 Word: Market Segments and Targets
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